Have you ever heard of car sanitization?

Pen Cempaka Sdn Bhd from Kulim, Kedah is rewarding their customer with this creative local site marketing (LSM) program – car sanitization.

“It all started with the second wave COVID-19 reported on the news in early August. When we got to know that a few positive cases were reported within Kulim area, we were so worried that this news will hit our business again”, shared by the station supervisor, Nor Aziah Binti Che Sa (Fondly known as ‘Kak Gee’ by the staff and customer) when we interviewed her.

Immediately after the news, the team quickly sat together to brainstorm for a rescue plan. “We wanted to think of a program that will help to make our Caltex customer feel safe on the road. Our manager proposed to explore car sanitization. Part of the reasons is to bring awareness to road users that other than personal hygiene, our vehicle also needs proper sanitization.”

Under this LSM program, any customer who pumped RM30 or above is entitled to enjoy a car sanization at a discounted rate of RM4 to RM6, depending on the size of the vehicle and areas to be sanitized.

The program is a successful one as it managed to pull crowds to the station, including competitor’s customer. “There is a Petron right across the road. We believe this LSM has attracted a number of the competitor’s customer to pump at our station. At peak days, we could sanitize up to 60 cars”, said Kak Gee.