A GROWING NATIONWIDE NETWORK SERVING MALAYSIAN MOTORISTS
Pen Petroleum Sdn Bhd began operations in
2003 with 13 Caltex branded petrol service stations. By
mid-2010, the company had expanded to more than 130 petrol
stations located strategically across Penang, Kedah, Perak,
Kelantan, Johor, Selangor, Klang Valley, Terengganu and Melaka.
EXPANDING TO NEW HORIZONS
We have been growing our network
steadily throughout Malaysia expanding by 6 to 10 new petrol
stations annually. These new petrol stations will be fully
equipped with modern pumps and outdoor payment systems including
Xpress Point stores for the convenience of our motoring public.
Locations for our expanding
network are chosen in accordance with government, industry and
Chevron Malaysia Limited’s standards at much lower costs under the esteemed
Our team of consultants and engineers then work with the
landowners to conduct feasibility studies, draw up plans, secure
permits and licenses, appoint contractors and supervise the
construction. After construction, the team will plan and set up
the retail stores, lubricant bays, car wash centers and the
Our retailers operate petrol
stations, convenience stores, lubricant bays and car wash
centers. Each retailer follows the Pen Petroleum Sdn Bhd experience of
giving customers excellent, friendly and hassle-free service.
A team of business consultants advises them on product inventory
and management. Our retail stores carry high quality premium
Caltex Techron petrol and diesel, Havoline lubricants and other
Annual business planning by our retailers ensures value and
profit management while organizing promotions and activities for
We offer accounting modules for station operations to our
retailers with on the job training at our company managed
flagship Taman Cempaka Caltex
service station and Xpress Point
convenience store, supported by our in-house appointed
Our associate company, HYL Marketing Sdn Bhd, is the owner of Xpress
Point convenience stores. This allows our retail partners to
gain access into their experience, product supply,
merchandising, promotions and store management methodologies
including managing relationship with suppliers and vendors.
We own and manage the “Manual Plus” car wash brand. The module
is designed to give our customers an offering beyond the usual
systematic and professional manual car wash. Customers will be
assured of quality liquid soap especially designed for cars,
provided with safety checks on lights and signals, and have
their tyres checked and inflated just after the wash. That is
the “Plus” of our car wash at no extra charge.
An exciting area of development is our co-branding programme for
selected outlets with fast food brands. The first Burger King
store has been developed for our flagship petrol station, and we
are now also working with them as well as others to explore
co-branding opportunities for Pen Petroleum Sdn Bhd network.
DISCOVER OPPORTUNITIES WITH OUR PARTNER PROGRAMME
Pen Petroleum Sdn Bhd has also its finger
on the pulse of the retailing petroleum industry, through our
government liaison officers, business advisors and close
connection with Chevron Malaysia Limited.