“I have been in the petroleum
retailing business for the past 20 years. Encik Rahim,
my partner, and I have worked very hard to start up Pen
Petroleum Sdn. Bhd., and grow it over the years. It was
Today, Pen Petroleum Sdn. Bhd. is a leading Branded Marketer for
Chevron Malaysia Limited and we have more than 130
Caltex service stations in Chevron Malaysia Limited retailing network in
En Rahim and I are pioneers in this business model and
we are very happy with our progress.
Our plan is to strengthen our network and to grow it to
more than 150 petrol stations over the next 5 years.”
Mr. Saw Chang Heng
Executive Chairman, Pen Petroleum Sdn. Bhd.
“Petroleum retailing is a challenging
trade and I am glad that at Pen Petroleum Sdn. Bhd., we have a
dedicated team to guide, support and coach our retailers
in this competitive business.
Chevron Malaysia Limited's support has also been very encouraging and we
appreciate our retailer’s positive cooperation. We will
continue to learn and acquire skills on the petroleum
retailing business and we will strive to be a successful
leading Chevron Branded Marketer.
I believe in us being compliant consistently as we
execute the operating procedure provided by Chevron Malaysia Limited, and together with our retailers, we have to
ensure that their stations including facilities, image
and service are competitive and reliable.
Recent market surveys have shown that branded
convenience stores are critical for fuel growth owing to
intense competition. I am pleased that our Xpress Point
Stores have expanded over the years and we have been
able to negotiate better prices, discounts and
promotional support on a yearly basis for our Xpress
Point retailers. We will certainly continue to support
our associate company, HYL Marketing Sdn Bhd, in this convenience
Miss Saw Siam Ching
Group General Manager, Pen Petroleum Sdn. Bhd.